Description

The goal of this project is to redesign a dying or defunct brand. I investigated what defined the personality, identity, and substance of these businesses through the creation and execution of brand and identity programs.

Approach 

The defunct brand that I chose was Pullman. Pullman was a company with vast market potential for comfortable, clean, efficient passenger service. The new Pullman mission statement is “No matter where you are, Pullman will provide services to give you a familiar and comfortable feeling of home.” According to this new mission statement, I designed the new visual standards and new brand extensions for this brand.