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The goal of this project is to redesign a dying or defunct brand. I investigated what defined the personality, identity, and substance of these businesses through the creation and execution of brand and identity programs.
The defunct brand that I chose was Pullman. Pullman was a company with vast market potential for comfortable, clean, efficient passenger service. The new Pullman mission statement is “No matter where you are, Pullman will provide services to give you a familiar and comfortable feeling of home.” According to this new mission statement, I designed the new visual standards and new brand extensions for this brand.
Feels Like Home
Branding / Web Design / Illustration / Book Design
Type of Projects
Before I came out the final logo, I drew over 500 sketches of logos.
Read More About New Pullman
Visual Strategy Guide
Visual Development Guide
Visual Standards Guide
This project is a student project created for academic purposes.
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